Why Project Fit Includes Values

I won’t do work for smoke shops or vape shops. You can’t pay me to do something that goes against my morals and values, even if the money is good.

I’ll do bars. That distinction matters because my line comes down to the particular use of a space and what I believe about it. I’m not against every commercial space where people buy something or spend a night out. But I do have a moral line, and smoke shops and vape shops cross it for me.

When I consider a project, the function of the space matters. What is it there to help people do? What does it support? If I believe that purpose pushes something that’s bad for the culture at large, I don’t want my work helping it happen.

That’s a personal judgment. My convictions affect which projects I’m willing to accept, and the intended use is part of that decision from the start.